With an internationally renowned fashion vision, the artisanal brand that shone in The White Lotus transforms the pool of this iconic Cartagena hotel.

The legendary pool at Sofitel Legend Santa Clara — the largest and most stunning in Cartagena’s Historic Center — is reimagined this summer as a stage for fashion, art, and design through an exclusive collaboration with Colombian brand Waimari. This creative partnership not only enhances the pool’s aesthetic but positions the hotel among the world’s most exquisite destinations, elevating it to the ranks of global style, exclusivity, and curated experience.

Waimari, the Colombian brand celebrated worldwide for its sustainable and artisanal ethos, joins forces with the iconic hotel to create a visual narrative that celebrates the cultural richness of the Caribbean.

The aesthetic concept introduced by Waimari in this collaboration evokes the warmth of childhood summers at a grandmother’s home, where every corner held a story. It’s an homage to inherited beauty — an intuitive, emotional design language that transcends cultures and connects generations.

In this visual universe, textures reminiscent of aged walls and shared memories merge with a soft, cool color palette that invites rest. Visual layering becomes an expressive tool, contrasting with the serenity of the setting and striking a harmonious balance between contemplation and design.